Skatepark of Tampa has it going on. When we grow up, we want to be just like them. Until then, we’ll just steal their stuff. It’s way easier than writing on our own and they are so much more insightful. Just like this take on how to sell more boards in a shop if you are a board company. Flow the guys behind the counter. So simple. You are thinking, well first you are thinking “What am I doing on this shop blog? How did I end up here?” and the ever popular “Zigboys what?”. But after that you are thinking, “There is no way it’s going to help”. And in a lot of instances you are right. We talked about it some today and agreed that this idea will only really work in some circumstances. When it works, it works great so don’t discount the idea. Just keep in mind the idea still only works when the product is in the hands of the right kind of employees. Be discriminate when it comes to who you flow, just like riders. But don’t discriminate. That would just be racist.
Anyway, let the plagiarism begin!
“If you have a skateboard company and you want to sell more stuff in shops, hook up the shop employees. When Little Timmy walks into the skate shop and asks “What boards are good,” you want that shop employee to push your company.
As I mentioned last year in this article,
“From 2004 to 2005, sales of Zoo York boards quadrupled in the Shop. That mostly can be attributed to one thing: Robbie Kirkland worked the Shop and got flowed from Zoo. He was constantly pushing Zoo boards. In early 2006 when
Robbie joined the FSEC (Former SPoT Employee Club), Zoo York boards went on a steady decline and never recovered.”
Several months ago, Tean Manager and Markting Mastermind at Element, Ryan Dewitt, took notice of this and started SPoT Skate Shop employee Wizard Smoke on the Element flowgram. Here’s how things have changed. From the first half of 2009 to the second half of 2009, Element deck sales increased 115%, causing Element to go from the 25th best selling board company in our Shop to the 14th spot for the second half of 2009. Wizard Smoke is there in the Shop every day with kids who skate every day and also teaching lessons. Switch flipping double sets is not the only way to sell skateboards. If your boards are in our Shop, figure out who you can put on flow next time we place an order with you.” - Skatepark of Tampa
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